Programmes

Cost effective utilization of resources for world-class product and services

ISEM

Welcome divider

Master of Science (MOT)

Graduate Modules (MOT)

MT5003 Creativity and Innovation

Introduction

The first part covers the fundamentals of creativity and includes topics on different ways of thinking, understanding and communications, methods for inventive thinking and problem solving (e.g., TRIZ). The second part studies innovation and how creativity can lead to innovation. Examples, case studies (e.g, “breakthroughs”) and exercises are used throughout to demonstrate concepts in practice. The course aims to equip the students with knowledge and provide an avenue for students to practice concepts learned so as to enhance the students’ creative thinking ability and thereby facilitate the student’s ability to realize innovations.


Syllabus

  1. Creativity Fundamentals
    • Mental models in idea creation, knowledge creation and creative problem solving. Mental blocks. Management practices which hinder or enhance creativity. Team and organizational creativity.

  2. Idea Generation
    • Brainstorming. Lateral thinking. Six thinking hats. Learning from lead users. Invention factories and skunkworks. Weird ideas that work.

  3. Creativity Culture
    • Myths about creativity. Ethnics and environment. Enhancing team and organizational creativity. Breakthrough insights at the intersection of ideas, concepts and culture. Creating the Medici effect.

  4. Systematic Inventive Methods
    • The TRIZ method of systematic invention and problem solving. Problem analysis. Major inventive principles. Embedded TRIZ software. Creativity templates for new product ideas.

  5. The Practice of Innovation
    • From creativity to innovation and entrepreneurship. Purposeful innovation. Sources for innovation opportunity: the unexpected, incongruities, process need, industry and market structures, demographics, changes in perception and new knowledge. Principles of innovation. Interpretation – the missing dimension in innovation. Combining analysis and interpretation.

  6. Innovation Through Technology Brokering
    • Recombinant innovation as an addition source of invention. The social side of innovation. Technology brokering in practice. Technology brokering as a firm or within the firm. Exploiting emergent opportunities for technology brokering.

References

  1. Lumsdaine, et.al, Creative Problem Solving and Engineering Design, Mcgraw Hill, 1999
  2. Frans Johansson, The Medici Effect, Harvard Business School Press, 2004
  3. Jacob Goldenberg and David Mazursky, Creativity in Product Innovation, Cambridge University Press, 2002
  4. Richard Lester and Michael Piore, Innovation – The Missing Dimension, Harvard University Press, 2004